Literally, in our business! There are so many tools to streamline your marketing activities to maximise the time you spend building campaigns and ensure that your messages are reaching your core audience efficiently and effectively. Our top 3 tools for making marketing planning and execution easier: All free and we Read more…
Whilst instinct and a nose for business are helpful and not to be sniffed at, ignoring what the cold hard data in your business is telling you is done at your peril. Analysing your sales data in terms of leads lost and won, length of time to convert, year on Read more…
No, I’m not advocating plagiarism. But I am advocating using pre-established templates to help with the design of eye-catching flyers, social media posts and images. We use canva.com. It doesn’t replace the skills and creative flair that a good graphic designer can bring to a project, but if you’re working Read more…
Much like losing weight and getting fit, marketing works best when you build it into your routine rather than bingeing and crash dieting. It’s so difficult to find time to focus on marketing when you’re busy with clients, fulfilling projects and dealing with a busy inbox of leads. But there’s Read more…
One thing is guaranteed. You will get 0% returns from your marketing efforts if you can never find the time to finish your marketing campaign and get it sent out. My first top tip in this series is to commit to DO something. Of course, it’s important to make sure Read more…
That’s the million dollar question! Whilst you can measure the impact of some of your marketing activities, directly attributing sales to a specific event or marketing activity can be tricky. A prospective client who attends an event and then buys your service straight afterwards would be easy to track, but Read more…
It’s a difficult question, and the answer very much depends on the sector you work in. We focus on professional services and the audience, whilst on social media, are not necessarily going to make buying decisions based on social media posts. So we recommend keeping an active profile on LinkedIn, Read more…
Marcanda has been up and running for over 2 years now and so we’ve invested in a new logo and brand identity. We’re the busy bees of marketing, working in the background to promote our clients’ businesses – the dedication of a full-time employee, the flexibility of freelance, the breadth Read more…