Little and often

Much like losing weight and getting fit, marketing works best when you build it into your routine rather than bingeing and crash dieting.  It’s so difficult to find time to focus on marketing when you’re busy with clients, fulfilling projects and dealing with a busy inbox of leads.  But there’s always a lag, if you don’t carve out some time to promote your business consistently and regularly even when you’re busy, you will find that it takes time to build a lead pipeline if/when your current projects finish.