our work
We work on a wide range of projects at any given time and we love the variety in our work.
THE BUSINESS:
Our client is a Microsoft partner offering Security, Compliance, Migration and Content Management solutions to businesses in regulated industries with high value or complex data estates.
THE MARKETING CHALLENGE:
To build on Cloud Essentials’ success in South Africa by developing brand awareness and new leads in the UK.
THE MARCANDA SOLUTION: Marcanda work closely with the Cloud Essentials team to drive content creation, from ideation to production, lead generation including expert webinars and LinkedIn sponsored ads, ongoing brand awareness with social media marketing and newsletters to the growing database. We manage and maintain the website (including SEO) and have also developed and deliver monthly KPIs to monitor performance of lead gen tactics and campaigns.
The IT industry is fast paced so we benefit from the combined skills of Caroline and Anna and their experience in this space. By working as a team they bring well debated ideas to us and execute very quickly. It makes us more agile. They’ve been critical to building our brand identity and creating a high performing marketing function.
Laura Hill, UK Managing Director, Cloud Essentials
Marcanda are professional, proactive and flexible and this makes working with them easy and effective. They work brilliantly as a team as well as combining their individual expertise in their respective fields. They are super-efficient in their execution with great attention to detail and demonstrate they are genuinely interested in our business and want to help us make it a success…we enjoy working with them and the personal and attentive support they give us.
Maxine Gibbs, General Manager, Medicolegal Partners Ltd
THE BUSINESS:
Our client provides medicolegal reports and expert witnesses to solicitors for use in personal injury and medical negligence legal cases.
THE MARKETING CHALLENGE:
To maintain brand awareness in periods when solicitors do not require the expertise offered by MLP, encourage referrals to colleagues, promote new experts across multiple channels, find creative ways to engage new experts to join the business and generate new leads to grow the business.
THE MARCANDA SOLUTION: Marcanda acts as an outsourced marketing team managing all aspects of marketing this growing business. We think up new campaigns to keep the marketing fresh, we ensure everything is delivered on time and on message. We analyse data within the business to build insight and use that to make decisions about upcoming campaigns and account management activities to best engage with current, lapsed or potential clients.
THE BUSINESS: Our client is a business coach specialising in one-to-one coaching, team transformation and coach supervision.
THE MARKETING CHALLENGE: Our client needed help redefining the visual identity of her business, in particular creating a website that truly reflected her values and personality. Moving on from that initial phase, Kathryn (KP) was looking for support producing videos and promoting her business on social media to drive increased brand awareness amongst her network.
THE MARCANDA SOLUTION: We worked closely with KP to get a feel for her tone of voice so we could write her website content to reflect her personality. Using WordPress we produced a mobile-optimised website that introduces Kathryn to her prospective clients and showcases her services. We produce social media content aligned to KP’s business goals and topical industry news that keep her name and her brand in mind with clients and potential clients in her network.
They made it really easy – took my ideas and visuals, and brought them to life.
They have gently held my feet to the fire, and ensured that we delivered. I am thrilled to have an online presence that I love, that was delivered easily and with laughter and excitement. I have already attracted new clients from it.
Caroline and Anna are easy to work with. They are responsive, creative and deliver all they commit to, and more.
Kathryn Pope, Executive Coach, The Beechurst Consultancy