What we do
When it comes to running your business, you’re the expert, but just as you would employ an accountant to deal with the finances and a lawyer for legal advice, there comes a time when every business needs marketing advice to help the business grow. Marcanda provides the experience, knowledge and delivery know-how of a full marketing team, without having to increase your headcount. We’ll work within your budget, to agreed timelines and offer you the strategic benefit of our experience and knowledge, combined with meticulous, hands-on project delivery.
Outsourced marketing partner
We can work with you as your marketing team - combining all of our expertise to provide a service as an outsourced marketing partner. We'll help develop your plan, then manage it to make sure your marketing is creative, engaging, focused and consistent. We'll provide monthly reporting so you can analyse and review the effectiveness of different channels and campaigns.
Content-driven, lead-generating marketing campaigns
Newsletters, nurture marketing campaigns and direct marketing campaigns often work best using innovative “value-add” content rather than direct sales campaigns. We have experience writing and designing campaigns for global brands. This could involve social media, email marketing or pay-per-click advertising like Google Adwords.
Website or marketing strategy review
Got a website already, but trying to improve SEO (search engine optimisation), user experience and conversion rates? Have a marketing plan, but not sure if you're getting value for money? We can offer practical advice on improving your website and developing a marketing strategy that works to achieve your business goals.
Website maintenance and social media management
Making sure your website, Twitter feed and Facebook page are up-to-date can be an uphill struggle when you’re trying to focus on managing the day-to-day aspects of your business. We can help with content updates on a regular basis.
Brochure and flyer development
It might seem old fashioned in the days of digital marketing, but having something to leave behind after meetings is still an important marketing tool. Working within your brand guidelines, we will write and design effective, clear marketing collateral for any occasion.
From small breakfast roundtables to large half day conferences, we have experience running marketing events from inception through to delivery and post-event analysis.