We’re experiencing first-hand the challenges of maintaining marketing momentum whilst involved in the nitty gritty of running a small business – and our business is marketing! Fulfilling revenue-generating projects for clients, sorting out our own I.T. issues, dealing with raising invoices and tracking financial details all take up time. The challenge with marketing is that the real value comes from building and maintaining regular, meaningful contact with your clients and prospective clients. Unfortunately there’s no silver bullet to create instant leads, so you need to be raising brand awareness on an ongoing basis, establishing credibility and maintaining your network. And this means having a plan of regular marketing activity and sticking to it.
So, based on experience from 18+ years working in a corporate marketing environment, we’ve drawn up a list of practical tips that are helping us to ensure that we prioritise the time necessary to market our own business and focus that time on what works for us.
Click on the image to download our five top tips for creating a successful marketing plan.
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